If buyers can't picture themselves living there, they are not likely to buy it.
Home staging can mean the difference between a sold or expired listing. Staging often brings a higher price for the home; some stagers estimate sellers make seven to 10% more when a home is staged. It doesn't really cost to stage, it pays.
Staging a living room, as with any other room in the house, is done to evoke emotions because buyers need to fall in love with the home. They buy on emotion, not logic.
Before Staging the Living Room
• The first thing you notice in this room in the "before" photo is the modern light fixture, because it doesn't reflect the 1935 character of this home.
• The room is enormous, almost too large for a formal living room, but you can't see the possibilities because it's empty.
• The eye is drawn to the far corner, where a tangled web of cable wires lie.
• It feels cold and barren, and it doesn't speak to you. It's just a room.
• What are those shelves in the curved recessed wall for? You don't really know.
After Staging the Living Room
• Setting a mirror over the fireplace, flanked by candles, draws the eye to the marble surround. Suddenly, the fireplace becomes the focal point of the room.
• A rug under the coffee table brings warmth to the space. Home decorating magazines on the table add a classic touch.
• Plants breathe life, bringing the outdoors inside. The tree in the corner hides the tangled mess of cable wires.
• Red accents in the chair pillows and the vase of flowers add color and vitality. The room is alive.
• The curved bookcase now contains books and knickknacks. Plus, the chair, lamp and table in front of the bookcase turn that section of the room into a separate area for reading.